Telling visual stories with “no visuals”

There are few television journalists who have missed out on the pleasure of getting assigned a story where a mug shot is the “best” visual element.  With creativity, though, some are able to create compelling stories. 

mugSo, how do they do it?  Bob Kaplitz of the AR&D media consulting company recently posted an entry on the company’s site called “Just a Mug Shot.”  In his vlog entry, Kaplitz shows a story from Eugene, OR and then embeds his teaching points in the video.

His primary takeaway?  Show and tell is most effective when you can take advantage of multiple locations, but as in every story, it’s important not to waste the viewers’ time.

What isn’t clear, though, is whether the re-enactment portion of the story was clearly labeled as such when the story aired.  Assuming it is, this piece is a solid example of how to tell stories with nothing but solid information and a creative reporter-photographer team.


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