Visual storytelling secrets

Okay, there’s really only one secret. Award-winning photojournalist John Gross of KSTP-TV in Minneapolis says it’s pretty basic, and once you know it, you just have to make sure you get it every time.

Gross believes the closing shot is the most important shot in any story.  It’s the information the viewer will take home, so it should be the best video you have. “Work on your closing shot more than any other shot,” he advises, “and don’t leave until you have a good closing shot.”