Let me say this right up front. I don’t get it. The San Jose Mercury News has just launched a new e-Edition, offering “every story, picture, and ad exactly as it appears on every page.”
Correct me if I’m wrong, but this feels like the ultimate in shovelware. Would you want to go online to get the print edition–even if it offers different ways of navigating, sharing and saving stories? Seems to me this approach sort of misses the whole point of online news–the interactive, multimedia part.
And one more thing: If this video “quick tour” is supposed to make me want to sign up for the new “e-Edition,” it’s having the opposite effect.
Filed under: 08. Producing for the Web |