Quit yer complainin’!

Two recent developments in the print world are worth a closer look. The Newspaper Association of America says online audiences for newspapers grew by about six percent in 2007. According to an Associated Press article:

Web sites run by newspapers had an average of 60 million unique U.S. visitors per month in 2007, up from 56.4 million the year before, according to data released by Newspaper Association of America and compiled by Nielsen Online, a Web audience measurement agency owned by The Nielsen Co.

That translates into about 38% of all online users visiting newspaper sites. What struck me was one line in the article which called the data “a rare bit of good news for an industry struggling to adapt as readers and advertising dollars continue to migrate online.”

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