TV getting into the cell phone game?

The Associated Press reports that TV stations will be ready to start transmitting signals for portable electronics like cell phones next year.

The technology represents a “chance for broadcasters to challenge cell-phone carriers, who are trying to sew up the market for mobile TV with their own transmissions,” in what is turning out to be an interesting battle for future mobile TV customers.

So, let’s think about this. It seems like this is an important development for any news organization trying to reach people wherever they are. How should local TV outlets capitalize on this opportunity? What systems should they be getting in place? Is there a downside? What does this mean for newspapers?

We’d love to read your comments.