We often talk about the opportunity multimedia reporting provides to tell more of a story – the Web, for example, is a perfect medium for providing audiences access to source documents, links to more information, etc. Now, KCNC-TV in Denver has found a way to use the Web to be more transparent in its reporting, helping audiences to better understand the context of edited video.
In Al’s Morning Meeting, Poynter’s Al Tompkins details KCNC’s investigation of a company that contracts to de-ice aircraft in the U.S. and around the world. According to the report, the company fed test answers to applicants who have to be certified before they can de-ice planes. Tompkins says this is a big deal because Federal Aviation Administration records show that since 1993, 135 airplanes have crashed and 171 people have died because their planes were not properly de-iced.
Al says the station also used its Web site to offer people an inside look at the station’s reporting.
Filed under: 08. Producing for the Web, 11. Multimedia Ethics | 1 Comment »