User generated video losing its appeal?

Online video sites are scaling back their use of amateur videos in favor of professionally produced programming, according to a report in Business Week. “People would rather watch content that has production value than watch their neighbors in the garage,” says Matt Sanchez, co-founder and chief executive of VideoEgg. One major reason for the switch is that advertisers will pay more to support professsional content. That doesn’t mean user-generated video is dead.

But to stay relevant, non-pros will have to step up the quality. And even when they do, the mix of user-generated video and professional content is likely to look very different in a couple of years. VideoEgg’s Sanchez sees it changing from a landscape dominated by user-generated video to one where the most watched content is largely professionally produced. “The user will still be on the playlist,” Sanchez says. But “it will be 10% to 15% of consumption, not 60% of consumption.”

Lost Remote‘s Cory Bergman says that analysis misses the point.

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