Simple graphics make complex stories clear

Kidney matchSimple graphics sometimes work better than highly-produced interactives when it comes to explaining a complicated process. The Wall Street Journal accompanied a story about kidney transplants with a series of four illustrations that walk users through the problems people often face when looking for a compatible donor. Using stick figures, arrows and very little text, the graphics clearly explain how “paired donations” can increase the number of successful transplants. Nice work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: