Hyperlink to keep stories alive

Hyperlinks aren’t just a simple way to add interactivity and context to a Web story. They could also be a way for news organizations to keep users apprised of what’s new on a story without having to update the original. Robert Niles writes in the Online Journalism Review that hyperlinks could be particularly useful in crime and court stories.

If reporters at your publication routinely assigned case numbers to crime or legal beat stories, then readers could click a link from that page and access all the publication’s other stories on that case…Today, many jurisdictions post case files online, too. And that provides a way for readers to learn the resolution of cases that reporters might drop.

Even if the files aren’t online, Niles points out that including the case number or just its title will let users do the research themselves to find out what happened, even if your newsroom doesn’t track the story through to the end.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: