Media saturation?

A new study suggests that Americans’ media use has hit the saturation point. For the first time in a decade, overall media usage declined in 2006. Does that mean you’re going into a dying business? Hardly. Americans still spend an average of 9.7 hours a day using media, and they’re using some kinds of media more than ever. What media? Take a look at the report by Veronis Suhler Stevenson and read this story for additional perspective.


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