People Meters: Coming soon to a market near you?

By the year 2011, Nielsen Co. plans to triple the size of its National People Meter (NPM) TV-ratings panel.  By that same year, the company says it will have Local People Meters (LPM) in 56 markets and those sample homes will be integrated into the national sample.
According to an article from Multichannel News, the company [...]

Owning the first 1:00

For the past several years, a trend has been developing in the production of television newscasts.  Producers are being charged with the goal of “owning the first minute.”  In the September 2007 issue of RTNDA’s Communicator magazine, writer Paula Pendarvis puts it this way: 
Today’s newscasts don’t simply start, they sell, with custom-crafted elements designed to [...]