New intel on Web video

As multimedia journalists try to figure out how the Web changes video storytelling, it’s important to stay on top of research on the topic.  Frank N. Magid Associates recently released results of a study that seems to indicate that TV stations need to develop a Web video strategy and fast.

Overall, the most-watched online videos are not professionally produced. According to the survey, video shot by consumers pulls in 43% of regular online video users. The second-most-viewed online video comes from news stories: 32%. Then comes music videos, 31%; movie previews, 29%; and comedy/bloopers, 26%.

Now, the good news in this is that just under a third of videos viewed are, in fact, news stories.  But, what are TV stations doing to encourage appropriate audience contributions?  And why aren’t all TV stations posting their own stories online?  These are the questions TV stations need to be asking before they lose the video edge they still have.

Other important points from the study:

  • 20% of all online video viewers watch less TV as a direct result of using online video.
  • Young males watch the most — 70% of men 18-24 watch online videos each week, including 25% who watch daily.
  • The biggest female group was girls 12-17. Fifty-six percent watch weekly, including the 13% who watch daily.
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3 Responses

  1. [...] Potter over at Advancing the Story’s come across some interesting research into what our online viewing habits really are [...]

  2. [...] New intel on Web video « Advancing the Story Deborah Potter highlights new research about web video and urges TV stations to hurry up and figure out a strategy. She says, "But, what are TV stations doing to encourage appropriate audience contributions? And why aren’t all TV stations posting their own stories online? These are the questions TV stations need to be asking before they lose the video edge they still have." (tags: TVnewsvideo onlinevideo research deborahpotter advancingthestory newsvideographer journalism videojournalism) [...]

  3. [...] looking for hard news, just in different places I came across an interesting story today regarding the popularity of news videos online. A recent study concluded that the most [...]

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