Posted on September 25, 2007 by dhwenger
Here’s another good reason to avoid using a Video News Release (VNR) without proper attribution: You could be fined!
According to the Hollywood Reporter, for the first time ever, the FCC’s Enforcement Bureau is calling for a $4,000 fine against Comcast for showing a VNR without telling viewers they got paid for it.
Comcast says that airing [...]
Filed under: 11. Multimedia Ethics | 3 Comments »
Posted on September 25, 2007 by dhwenger
For the past several years, a trend has been developing in the production of television newscasts. Producers are being charged with the goal of “owning the first minute.” In the September 2007 issue of RTNDA’s Communicator magazine, writer Paula Pendarvis puts it this way:
Today’s newscasts don’t simply start, they sell, with custom-crafted elements designed to [...]
Filed under: 09. Producing for TV | No Comments »